Synergy is a new cosmetic line of products inspired by the synergy in nature. It contains all-natural ingredients, the main of which is Cannabis Sativa.

It was clear from the beginning of the project that it was a premium product and an approach with illustrations of cannabis plants would not be appropriate. I had to look for a solution that is intelligent enough to bypass legal frameworks, is not a cliché, and at the same time speaks of the quality and useful properties of the product.

The first product of the series – Natural Golden Elixir led me to the decision to use the drop as the main element and try to create a feeling of naturalness. The name of the product made sense and I thought of styling a cannabis leaf, but in a way that looks harmonious and natural.

The result is a clear graphic system that can easily be adapted to different series of products and each of them has its own drop of synergy.