“Lactima Balkan” is a well – known brand on the Bulgarian market, with more than 20 years of experience in the dairy industry. The company’s portfolio includes a variety of products, the most popular being the yogurt and the ayran drink.

In 2017 I got the task to make the design of their new product – the fruit yogurt. Together with the client, we already worked in the direction of clear and well defined different products, so they accepted easily a variant with a single color and image, which defines the taste.

The result was fresh packages with a character, easily adapted new tastes to the series and in perfect harmony with the company’s portfolio.