Derby is a soft drink brand well known on the Balkans. The task was to do a redesign of the already existing label Derby Cola with the stress on the basic features of their improved product – aspartame free, better taste, without preservatives.

During the process of working on it, I solved the problem with the typography of the old label. Dividing the label into two parts helped to separate clearly the logotype and the basic information.

As the first variant, the customer was presented with a label with the upper part in red, thereafter I added a second one with inverted colour scheme, which additionally stressed the presence of the product in the shops.

The result was clean, minimalistic labels with a contemporary feel.