Following the successful result of the new Derby Cola labels, the client “Nova Trade” decided to update their spring and carbonated Bachkovo water.

We had a well established trustworthy relationship with the client and the brief looked like this – we’d like to have a new modern design for our waters…

After a thorough analysis of the existing design and competition, I decided to try a new, modern reading of the imposed standards for this type of product, such as rocks, mountains, etc.

The geometric shapes form a reference to the rocky terrain around the Bachkovo Dam and the blue colour combines the different products. The overall broadcast is homogeneous, dynamic and fresh, making the product noticeable and attractive in stores.